Effective Marketing

'Any sized company that has a Microsoft technology stack should consider Microsoft Dynamics CRM for sales force automation...' gartner April 2011.

Marketing Analytics

Data needed to provide real time analytical monitoring is available using Dynamics CRM. Through a combination of Microsoft CRM, Microsoft SQL Server 2005 Analysis Services and SharePoint, vital business insight can be summarised into relevant action items.

Dynamics CRM Analytics accelerates the development of business performance management, reporting and ad-hoc analysis, and predictive analytics solutions.

Budgeting

Track budgets and the campaign actual cost for accurate ROI analysis. Within each campaign activity users are able to correctly calculate the cost of each activity and any other costs that may be associated with the campaign. Campaigns created within Dynamics CRM take into considering all the costs associated with the activities.

Response Rules

Automatically score leads based on pre-defined criteria and route leads to the apprioprate people based on roles and privileges.

Auditing

Track all changes to activities throughout a given campaign.